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要实现多种理念转变促进服装行业规模化发展

来源:北京绅凯服装   浏览:8   【字体: 】 发布日期: 2017-8-22 9:55:14 打印

我们应该改变我们的思维,实现多元化发展。面对现实,企业要理清思路,确定服装的个体重点,千方百计避免同质化。目前,我国大多数企业的同质化现象严重,无法看出这些品种的独特优势。从审美的角度来看,功能、身体健康、人文、时尚创意、品牌引导等寻找个性化和创新点,使其品牌的无形文化和更多的创意,并由中央政府所倡导的“创造一个和谐、幸福的生活”是一致的。

要实现多种理念转变促进服装行业规模化发展

绿色产业链应形成大规模和高质量的生产。企业要研究产业组织的发展,每一个环节相结合的产业链,上游和下游产业之间更紧密的集成,建立自己的;同时,注重标杆品牌中发挥核心作用,倡导外包模式;品牌加工合作,该舰队式发展的形成,使专业优势更加突出;流通物流大胆创新,终端营销模式,从国际品牌的经验中吸取教训,挖掘商业利润,实现产品价值最大化的最终目标。


加强多元化和国际化的研究,扩大国际市场份额。中国有句老话“海纳百川的气度。”做生意,我们必须要有远大的目标,我们必须放眼国际市场,拥抱世界的精神,抓住大市场的勇气。不要一味的给我,不能片面主义,我们应该支持知识产权保护,OEM的组合,ODM和OBM三种生产经营方式,在每一个阶段实现不同的目标,最终实现OBM推进。我们应该学会与国外品牌合作,形成一个良好的合作氛围,让中国的原创品牌将走向世界,实现利润最大化。


我们应该学习相结合的方式,实现资源的优化操作。从各种国际国内形势的分析来看,整合也是一种创新,是一种价值创新,是一种财富最大化的融合,是雅戈尔收购马来西亚的整合,非常成功。服装企业应根据自己的实际情况参与整合,无论是整合还是不整合,都应该是最好的资源,然后进行优化,有助于企业的未来发展。中国的服装产业应该整合整合全球化为中国服装业的一个新的创新能力。

We should change our thinking and realize diversified development. In the face of reality, enterprises should clear up their thinking, determine the individual focus of clothing, and do everything possible to avoid homogenization. At present, the homogenization of the majority of enterprises in China is serious, we can not see the unique advantages of these varieties. From the aesthetic point of view, function, health, culture, fashion, creative brand guide for individuality and innovation, the brand culture and more creative, and advocated by the central government "to create a harmonious and happy life is consistent.

Green industry chain should form large-scale and high quality production. The development of enterprises of industrial organization, every aspect of the combination of industrial chain between the upstream and downstream industries more closely integrated, to establish their own; at the same time, pay attention to play a central role in advocating the benchmark brand, brand processing outsourcing mode; cooperation, the formation of the fleet development, the professional advantage is more prominent; circulation the logistics of bold innovation, terminal marketing mode, draw lessons from the international experience of the brand in the mining business profits, to achieve the ultimate goal of maximizing the value of the products.

Strengthen the study of diversification and internationalization and expand the international market share. There is an old saying in China "tolerant of all rivers"." To do business, we must have ambitious goals, we must look at the international market, embrace the spirit of the world, seize the courage of the big market. Don't give me, not one sidedness, we should support the protection of intellectual property rights, the combination of OEM, ODM and OBM three kinds of methods of production and operation, to achieve different goals in each stage, and ultimately promote OBM. We should learn to cooperate with foreign brands to form a good atmosphere for cooperation, so that China's original brand will go to the world, and maximize profits.

We should learn the way of combining to optimize the operation of resources. From a variety of international and domestic situation analysis, integration is also an innovation, is a value innovation, is a wealth of the integration of the biggest, is the acquisition of Malaysia YOUNGOR integration, very successful. Garment enterprises should participate in the integration according to their actual situation, whether integrated or not integrated, should be the best resource, and then optimize to help the future development of enterprises. China's garment industry should integrate and integrate globalization as a new innovation capability of China's garment industry.




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